Is click fraud costing your medical spa? If you're one of the tens of thousands of cosmetic medical practices, skin clinics and medical spas advertising online with Google Adwords, it's likely that at least some of the money you're paying every month is sucked out of your marketing fund by click fraud.
The practice of "click fraud" began in the early days of the Internet with software programs that automatically surfed Web sites to increase traffic. This led companies to develop policing technologies touted as antidotes to the problem. (Some marketing executives estimate that up to 20%t of fees in certain advertising categories continue to be based on nonexistent consumers.)
Don't think it's already happening to your skin clinic, med spa or laser clinic? It is. Here's a quote from Michael Caruso, CEO of click fraud services vendor ClickFacts in an interview:
In particularly fraud prone verticals such as finance, class action lawsuits and medical, we see click fraud rates in the 30%-45% range. These are all categories that see high keyword pricing in the auction model. That makes them particularly tasty for click fraud artists. "If you can make more money from the dark side than the light side of search, there are plenty of people who will take advantage. Plus, it's not even technically illegal yet."
There are two main ways that your medical spas and laser clinics marketing budget is being drained by click fraud:
First: your medical spas and laser clinics competitors who see your ad simply click on it, draining your advertising dollars. Second; click fraudsters set up 'affiliate' sites are set up that run skin clinics ads where they are clicked on by bots or employees. These sites are the most damaging since you're paying for every click without any return at all. Click fraud around skin clinics, med spas or laser clinics can be very lucrative since dermatology or plastic surgery clinics are becoming such a competitive market and the payment per click can be as high as $4-6.
To keep your medical spas budget protected you have very few tools. (Google just gave advertisers $90 million to compensate for click fraud as the result of a class action suit but you can bet they're not that Google's not interested in your individual account.)
Start by limiting your medical spas exposure to potential fraud. If your dermatology or plastic surgery clinic is running an Adwords or Yahoo campaign, limit the maximum amount you spend in a day. You can also look for the tracks of click fraud by examining the reports you might have available to you. Multiple clicks coming from the same IP address are a sure sign of fraud.
(Malaysia has become such a haven for click fraud around medspas and IPL laser treatments.)
If you're going to run search ads, try to protect your skin clinic, med spa or laser clinic. You can be sure that you're the only one trying to.
Medical Spa MD is a physician community of Plastic Surgeons, Cosmetic Dermatologists, and Physicians with more than 4,000 physician members. Medical Spa MD hosts IPL & cosmetic laser reviews and provides information on non-surgical cosmetic medical technologies and treatments.
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October 21 2009 | Acne | No Comments »
Tanning bed bulbs are used in every tan bed or suntan lamp on the market. When you are buying a new or especially a used tanning bed, take a good look at the lamps. Ensure that they are real tanning lamps and meet the FDA guidelines for health and safety. You should also consider how easy it is to get at the bulbs. Be sure that the bulbs are easy to change when needed. It is quite important and a lot cheaper if you can perform such simple maintenance yourself, if you buy a home tanning bed.
There are two completely different sorts of lamps used in conventional and high pressure beds. Make sure you get the right tanning bed lamps for your sun bed, because you cannot use any bulbs you like. If you are purchasing replacement bulbs on the Internet, check the make and model of your existing bulbs carefully. Make sure that the lamps you are buying are suitable for your bed.
High Pressure Sunbed Bulbs: high pressure beds use quartz lamps in various sizes. The gases used in these lamps are pressurized to slightly higher than atmospheric pressure. The bulbs in these beds are located in the hood of the bed, so that you tan from above only. When you have tanned the skin on one side of your body for about 10-12 minutes, you turn over and tan the other side. The flat bed of these tanners is a lot more comfortable than a conventional sun bed.
The biggest advantage of these lamps is the short time you have to spend on the bed. Since you tan faster, you need to spend less time in the salon, which means it works out cheaper. You can achieve the level of tan you require in about three weeks of three to five sessions each week. With a conventional bed, it would take you at least a month to achieve the same depth of colour. Maintaining your tan is much easier too. You only need two or three sessions each month to maintain the colour, compared with that many sessions every week on a low pressure bed. Many of these lamps produce UVA rays only, not UVB rays which are responsible for burning.
Conventional Tanning Bed Bulbs: Conventional, or low pressure sunbeds use long tube lamps that look like household fluorescent tubes. The lamps are located above and below the tanning bed, which means that all the body parts are browned at the together, without having to roll over during the tanning session.
Conventional beds use UVA and UVB rays in varying mixes. Some use both and others use mostly UVA with a bit of UVB rays. UVA rays are responsible for the (premature) ageing effects on the skin and UVB rays are the burning rays that produce sunburn when you are outside in the sun. It is very important to discover which type of rays your tan bed emits. You must be sure to replace your existing bulbs with comparable new lamps after about 1,000 hours of use.
Another factor when selecting the type of bed you use at home or in the salon, is the tanning bed lotion you will use. Different lotions are better for each type of bed. The staff at your tanning salon can help you choose a lotion that will work for the bed you are using and your skin type. No matter what bed you are using, you should definitely always use a lotion. Lotions help you tan more quickly and moisturise your skin at the same time.
Do you want to discover more about tanning bed bulbs? If you do, please go over to our web site on tanning bed bulbs You are welcome to reprint this article - but get your own unique content version here.
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September 09 2009 | Acne | No Comments »