Are Expensive Cosmetics Worth The Money?
Men and women have used some type of cosmetics for millennia. The purposes may have differed throughout the years - everything from denoting a particular place in a social structure up to and including pure vanity - but for whatever reason they were used, cosmetics are here to stay.
During the Middle Ages, wealthy society men and women used cosmetics - heavily! The most popular was white powder which was put on wigs, faces, and any area that was exposed. Add some red rouge on the cheeks and lips, and the effect, nowadays, seems quite comical.
Cosmetics weren't mass marketed until the early 20th century. The first items started appearing quite unobtrusively in local drug stores, marketed to perhaps a segment of the female population that was of "questionable repute". Advertising for these early products was usually found in the backs of ladies magazines of the time period, never on the front pages like today. But even with limited advertising, these items were flying off the shelves, purchased by lovely respectable housewives, college students, working women, and even teens who could save up enough for their first lipstick.
It took the new color movies to give a real boost to the cosmetics industry, however. Suddenly we could see what made our favorite movie starlets so gorgeous, and it was rarely natural beauty! Once women could see the black mascaras and red lipsticks and dark eyebrow pencils, everyone ran out to buy the same things to look just like Greta Garbo and Elizabeth Taylor.
Suddenly, cosmetic companies were popping up all over. Major department stores rearranged their floor displays to make room - lots of room - for beautiful displays with fancy containers and lovely packaging and gorgeous sales clerks. These large companies competed heavily between each other, and even more so with the already well established drug store brands of Max Factor and Maybelline - the companies that had the original contracts with Hollywood movie studios. Everyone wanted a piece of the action, and they would fight heavily to get it.
"Make overs" were advertised every week, and even drug stores were competing with special sales and cosmetic consultants who were trained to help make you look beautiful.
Ingredients might be different, but are they really better? When the original cosmetic companies are still selling exclusively in drug stores and mass merchandisers, there's no wonder that some women are reducing their high end expenditures at the fancy counters and heading back to the drug store to buy what they need at lower prices and excellent quality.
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Tags: beauty, education, fitness, health, health care, leisure, lingerie, self improvement, skin care, weight loss
January 08 2010 | Skin Care | No Comments »