An Online Beauty Store — The Best of Both Worlds? 5 Reasons Why It’s True.
Here's an interesting question -- where do you go for beauty products? The drug store, or over to the department store for the expensive stuff? There are positives and negatives to both, but have you considered getting it online? Check out these 5 reasons in support of an online beauty store as your ideal solution.
#5: Those Sales Reps on Commission.
Your typical online store is probably doing a bit of internet marketing, a few Google ads here and there, and some optimization of their site on the side. That's really peanuts when you compare it with all the cash dropped on the salespeople at the makeup counter, whose very existence depends on you spending a lot of cash.
#4: Celebrity Endorsements and Marketing Budgets.
When you aren't being forced to choose between elaborately packaged and beautifully designed boxes (this applies increasingly to the drugstore but has always been true for department store make-up counters), you can make your decision based on the product's inherent qualities, and you aren't paying for the marketing budget, either.
#3: Fighting with the Brand One Shelf Over
Online, everything is flat. Coming through your computer monitor, there isn't much to differentiate one product from another, which means you get to focus on what's actually important -- what the products do. You aren't competing with the guy next to you on the shelf.
#2: The Whole Drugstore/Department Store Thing is Useless.
Out in the real world, the differences between the cosmetics in the department store and the drug store are big -- maybe not in the cosmetics themselves, but certainly in how they're marketed and their price points. Online, this is rapidly disappearing.
#1: Phenomenally Lower Prices.
That's the one fantastic thing about an online beauty store, really -- you get extremely good discount products, you get brand names that you can usually only find at the department store, and you get those exclusives that you can never seem to find anywhere. And all of this comes at prices lower than anywhere else around.
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